I was recently introduced to a new online social scoring application called TrustCloud, which claims to measure «virtuous online behaviors and transactions to build portable TrustScore.» It claims that there’s enough data available regarding our online transactions and personal interactions to accurately read patterns of «trustworthy behavior.» At first, I was somewhat impressed that the company shares how it attempts to measure trustworthiness and that it seeks verification that I’m a real person and not a bot. Once logged in, however, I noticed a statement along the top navigation bar that read, «You have 6 +T» with a note directing me to offer +Ts to my friends as an endorsement of their trustworthiness. I banged my head on the desk in frustration, yelling «not another ‘+’ rating scheme!»
Deborah Nixon, Entrepreneur, Consultant
Judy was panicked over her investments and frozen in indecision about what to do next. The market wasn’t doing well and she wasn’t sure what all of this meant for her. She was in her mid-50s, didn’t have a pension (darn those years of doing her own thing) and was single.
Late at night, while lying in bed, she was obsessed with the haunting images of ending up as a bag lady, pushing a cart down the street and wearing old clothes. She knew this was irrational — after all, she was well educated and considered a success by any objective standard. But she couldn’t get these thoughts out of her head.