Архив рубрики: Статьи про деньги (англ)

«Small Reminders of Money Produce Big Changes in Behavior» Dr. Kathleen Vohs — 2011 John Kendall Lecture

Dr. Kathleen Vohs ’96, Land O’ Lakes Professor of Marketing and McKnight Presidential Fellow in the Carlson School of Management at the University of Minnesota, presents the 2011 John Kendall Lecture Series Address «Small Reminders of Money Produce Big Changes in Behavior.»

Читать далее «Small Reminders of Money Produce Big Changes in Behavior» Dr. Kathleen Vohs — 2011 John Kendall Lecture

Why did I buy this again? Almost half of shoppers can’t remember why they made a purchase by the time they get home

шопингWhy did I buy this again? Almost half of shoppers can’t remember why they made a purchase by the time they get home

By SADIE WHITELOCKS

The Daily Mail

PUBLISHED: 20:51 GMT, 2 October 2012 | UPDATED: 06:50 GMT, 3 October 2012 http://www.dailymail.co.uk/femail/article-2211893/Why-did-I-buy-Almost-half-shoppers-remember-purchase-time-home.html#ixzz2IDM5pGfO

Almost half of shoppers cannot remember the reason they made a purchase by the time they have taken it home.

Читать далее Why did I buy this again? Almost half of shoppers can’t remember why they made a purchase by the time they get home

A Year to Trust in the Sharing Economy

trust2A letter from the CEO trustcloud.com

I might have overshared this year.

I shared keys to my NYC apartment on Airbnb, rides through San Francisco in a Sidecar, and my workload with TaskRabbits. I’m not alone– people worldwide are sharing more than ever with millions of room-nights booked, cars rented, and dogs walked by reputable strangers. The movement is called The Sharing EconomyCollaborative Consumption, or as Mary Meeker calls it, living Asset Light.

Читать далее A Year to Trust in the Sharing Economy

LinkedIn, Trust Cloud, Klout and the Game of Plusses

trustSam Fiorella, Partner, Sensei Marketing

I was recently introduced to a new online social scoring application called TrustCloud, which claims to measure «virtuous online behaviors and transactions to build portable TrustScore.» It claims that there’s enough data available regarding our online transactions and personal interactions to accurately read patterns of «trustworthy behavior.» At first, I was somewhat impressed that the company shares how it attempts to measure trustworthiness and that it seeks verification that I’m a real person and not a bot. Once logged in, however, I noticed a statement along the top navigation bar that read, «You have 6 +T» with a note directing me to offer +Ts to my friends as an endorsement of their trustworthiness. I banged my head on the desk in frustration, yelling «not another ‘+’ rating scheme!»

Читать далее LinkedIn, Trust Cloud, Klout and the Game of Plusses

Financial money planning team helps families cope in hard times

familyTuesday, November 18th, 2008

When the economy gets rough, family life gets rougher. Economic stress causes individual and family stress, triggering depression, blame games, anger and sometimes violence, according to Kristy Archuleta, assistant professor in the College of Human Ecology’s School of Family Studies and Human Services at Kansas State University.

Читать далее Financial money planning team helps families cope in hard times

Net Worth, Self-Worth and How We Look at Money

money004How you feel about money can have a significant impact on how you save, spend and plan for your financial future — not to mention on your overall mental and emotional well-being. This is one of the findings of a new academic study, “Money Beliefs and Financial Behaviors: Development of the Klontz Money Script Inventory,” published in the current issue of The Journal of Financial Therapy.

Читать далее Net Worth, Self-Worth and How We Look at Money

Semenov M. Euro, Dollar, Ruble, and Love

Semenov M. Euro, Dollar, Ruble and Love is the poster for IAREP 2012 Conference

Introduction. People’s attitude toward money is commonly measured in psychological research either at the conscious level as the attitude, or as an incentive in the context of activities. We propose a new approach for the measurement of the attitude toward money, which combines psycho-physiological reaction to money compared to the responses to other significant incentives. Classical Russian literature (e.g., Dostoevsky, F.M., Ostrovsky, A.N.), repeatedly described a conflict between love and money as a struggle of two opposite types of incentives. Following this tradition, operationalized feeling of love as a biological and social stimulus was used as a control variable for the attitude toward money.

Читать далее Semenov M. Euro, Dollar, Ruble, and Love

Deborah Nixon Why Women Trust Women With Their Money

 
Deborah Nixon

, Entrepreneur, Consultant

Judy was panicked over her investments and frozen in indecision about what to do next. The market wasn’t doing well and she wasn’t sure what all of this meant for her. She was in her mid-50s, didn’t have a pension (darn those years of doing her own thing) and was single.

Late at night, while lying in bed, she was obsessed with the haunting images of ending up as a bag lady, pushing a cart down the street and wearing old clothes. She knew this was irrational — after all, she was well educated and considered a success by any objective standard. But she couldn’t get these thoughts out of her head.

Читать далее Deborah Nixon Why Women Trust Women With Their Money

Myopic Misery: The Financial Cost of Sadness

, Author, ‘On Second Thought: Outsmarting Your Mind’s Hard-Wired Habits’

Nobody likes to feel bad. Sadness saps our energy and motivation. Melancholy wrecks our health and invites disease. Misery leaves us — well, miserable. Yet many experts believe that these negative emotions have an upside, that they clarify our thinking and foster more deliberate and careful decision making. Some even say that sadness is a reality check on unwarranted optimism and self-regard. Читать далее Myopic Misery: The Financial Cost of Sadness