Pricing Psychology: 7 Sneaky Retail Tricks

By Farnoosh Torabi | Apr 29, 2011

The psychology of pricing explains why we do many of the silly things we do with our money. Retailers work hard to manipulate us, tweaking price tags and offering “special” promotions to get us to spend more than we normally would. Why are we so vulnerable?

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Russian Translate by Mikhail Semenov


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