Why did I buy this again? Almost half of shoppers can’t remember why they made a purchase by the time they get home
By SADIE WHITELOCKS
The Daily Mail
PUBLISHED: 20:51 GMT, 2 October 2012 | UPDATED: 06:50 GMT, 3 October 2012 http://www.dailymail.co.uk/femail/article-2211893/Why-did-I-buy-Almost-half-shoppers-remember-purchase-time-home.html#ixzz2IDM5pGfO
Almost half of shoppers cannot remember the reason they made a purchase by the time they have taken it home.
According to a new survey, 48per cent of buyers in the U.S. admit to not knowing why they originally bought items.
However the research, released by Oxygen Media ahead of its new series My Shopping Addiction, found that 68per cent of shoppers are often swayed by cut-prices.
Compulsive shoppers: According to a new survey, 48per cent of buyers in the U.S. admit to forgetting why they bought items by they get them home
More than two thirds (74per cent) of the 1,000 adults surveyed also cited today’s materialistic culture as a reason for their compulsive shopping behaviour.
Thirty-six per cent said they owned expensive items that never been used and 38per cent revealed that they had kept frivolous purchases hidden from friends and family.
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Amassing credit card debts, working overtime, ignoring utility bills and skipping meals were some of the extreme tactics they employed to sustain their retail habits.
Seventy-three per cent of women aged 18 to 34 admitted to having shopping addictions, splashing cash on goods such as makeup, clothing and shoes.
They were also attracted to online deal sites such as Gilt Groupe, Rue La La or HauteLook. Men on the other hand were shown to spend their disposable income on bigger ticket items such as cars, motor accessories and electronic gadgets. Dr Ramani Durvasula, a professor of psychology at California State University in Los Angeles,describes that for many shopping has become ‘a mindless pursuit’. ‘People may find themselves blindly consuming rather than taking a moment to figure out what they are trying to fix with the shopping,’ he said. According to the American Psychological Association around 15million Americans suffer from shopping addictions.
Dr David Tolin, professor of psychiatry at Yale University, added: ‘People who have shopping addictions have lost their balance. ‘They can’t say ‘no’ to the desire for immediate gratification and they let the rest of their lives fall apart.’ The findings were commissioned to coincide with the launch of My Shopping Addiction, airing on Oxygen on October 15. The eight episode series focuses on those suffering from extreme shopping addictions. Patients include Roshanda Hill, who spends $400 a week at the 99 cent store and Marceia Hawkins, who is trying to resolve credit card debts after amassing a $30,000 shoe collection.
CHA-CHING! AMERICA’S SHOPPING HABITS
People who shop for items online: 88per cent
Consumers that admit to buying items because they are cheap: 68per cent
Shoppers who forget why they originally made purchases: 48per cent
Embarrassed shoppers who hide frivolous purchases from family and friends: 38per cent
Those who have never used expensive items brought: 36per cent
Shopping addicts who go into debt as a result: 30per cent
Big spenders who blow their rent money on shopping sprees: 15per cent
Cash-strapped shoppers who skip meals to fund their retail habit: 14per cent
Tolin, D. F., Frost, R. O., Steketee, G., Gray, K. D., & Fitch, K. E. (2008). The economic and social burden of compulsive hoarding. Psychiatry Research, 160, 200-211.
Frost, R. O., Steketee, G., & Tolin, D. F. (2012). Diagnosis and assessment of hoarding disorder. Annual Review of Clinical Psychology, 8, 219-242.
Tolin, D. F., Stevens, M. C., Nave, A. M., Villavicencio, A., & Morrison, S. (2012). Neural mechanisms of cognitive behavioral therapy response in hoarding disorder: A pilot study. Journal of Obsessive-Compulsive and Related Disorders, 1, 180-188.
Tolin, D. F., Stevens, M. C., Villavicencio, A. L., Norberg, M. M., Calhoun, V. D., Frost, R. O., et al. (2012). Neural mechanisms of decision-making in hoarding disorder. Archives of General Psychiatry, 69, 832-841.
Meunier, S.A., Maltby, N.A., & Tolin, D.F. (2008). Compulsive hoarding. In M. Hersen (Series & Vol. Ed.) & J. Rosqvist (Vol. Ed.), The handbook of assessment, conceptualization, and treatment: Vol. 1. (pp. 728-752) New York: John Wiley & Sons.