«Small Reminders of Money Produce Big Changes in Behavior» Dr. Kathleen Vohs — 2011 John Kendall Lecture

Dr. Kathleen Vohs ’96, Land O’ Lakes Professor of Marketing and McKnight Presidential Fellow in the Carlson School of Management at the University of Minnesota, presents the 2011 John Kendall Lecture Series Address «Small Reminders of Money Produce Big Changes in Behavior.»


Vohs is an internationally recognized leader in the field of psychology, and she applies her understanding of psychological science to business issues in order to advance new areas of marketing research. Her research specialties include self-regulation (particularly in terms of predicting impulsive spending, overeating among dieters, and making a bad impression); self processes (such as self-esteem); the effects of making choices on self-regulatory ability; the effects of the mere presence of money; and heterosexual sexual relations as predicted by economic principles.

Vohs has authored more than 110 scholarly publications and served as the editor of three books. She has written extensively on self-regulation, intrapersonal and interpersonal processes, the objective consequences of self-esteem, bulimic symptoms, and consequences of self-control failure on impulsive behavior. Vohs graduated from Gustavus in 1996 with summa cum laude honors. She went on to earn her Ph.D. in psychological and brain sciences in 2000 from Dartmouth.

The John Kendall Lecture Series was established to honor Dr. John Kendall for his contributions to the Gustavus Department of Psychology and for his support and influence on the careers of his students. Dr. Kendall was a member of the Gustavus psychology department for 15 years prior to becoming President of the College in 1980.

The Kendall Lecture, presented by a noted researcher in the field of psychology, is intended to recognize and commemorate Dr. Kendall’s abiding interest in and commitment to the empirical investigation of behavior and psychology as a science.

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