Как покупатели используют цены, чтобы оценить качество и ценность?
Price, Quality, and Value
How do shoppers use price to judge quality and value?
Whenever you are thinking about buying something, price plays a role in your decision process. Consider going to a big box retailer like Bed, Bath, and Beyond and standing in front of the wall of blenders. Chances are, you are not a blender expert, and so you have to come up with some way to make your choice. You use price in two ways to help you out.
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